Return to CAP Home
Printable Version

  Feature Story

title

 

 

 

cap today

How to appeal to MCOs

Reeling in outreach work: How to catch the big ones

April 2004
Michelle Stephenson

  • Convince them your lab satisfies its existing customers and will satisfy theirs.
  • Tell them your lab is community-based.
  • Give them a faster turnaround time than the commercial laboratories.
  • Have a competitive fee schedule.
  • Sell them on your IT system.