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CAP Home > CAP Reference Resources and Publications > CAP TODAY > CAP TODAY 2004 Archive > How to appeal to MCOs
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cap today

How to appeal to MCOs

Reeling in outreach work: How to catch the big ones

April 2004
Michelle Stephenson

  • Convince them your lab satisfies its existing customers and will satisfy theirs.
  • Tell them your lab is community-based.
  • Give them a faster turnaround time than the commercial laboratories.
  • Have a competitive fee schedule.
  • Sell them on your IT system.



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