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- CAP Ad Campaign Supports Pathologists Lobbying During Pathologists Leadership Summit
In the weeks leading up to the Pathologists Leadership Summit, the CAP placed several advertisements raising awareness about the pathologists’ role in patient care that targeted policy influencers in Washington. The main messages in the ads emphasized that pathologists diagnose disease to inform care and treatment decisions for patients however, constant Medicare cuts hinder access to these life-saving diagnoses.
The coordinated ad campaign sought to complement the CAP’s Hill Day activities on April 16.
Outdoor digital ads were displayed in the downtown D.C. area. Targeted digital ads were also placed on LinkedIn, YouTube, Hulu, Google Display Ads and Google search. This comprehensive ad campaign will continue for two more weeks after the Pathologists Leadership Summit concludes.