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- CAP Ads Support Pathologists Lobbying During Pathologists Leadership Summit
In the week leading up to the Pathologists Leadership Summit, the CAP placed several advertisements raising awareness about the pathologists’ role in patient care that targeted policy influencers in Washington. The main messages in the ads emphasized that pathologists diagnose disease to inform care and treatment decisions by patients and their treating physicians. The coordinated ad campaign sought to complement the CAP’s Hill Day activities on April 18.
Physical ad boards were placed along the downtown area of Washington near bike sharing stations. The CAP also used digital ads that targeted policy influencers in Washington. The ad campaign will continue for two more weeks after the Pathologists Leadership Summit concludes.